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DRAKE HYPE ORIGINAL SERIES
“7am On Bridle Path” is a typically strong entry to the AM/PM series (“4pm in Calabasas,” “6am in Toronto,” etc.) “Fountains” is a stale follow-up to his other dancehall tracks, a la “One Dance” “Girls Want Girls” is another infectiously moody, melodic R&B trap that could be a fresh version of “Time Flies” “TSU” is a catchier, smoother “Greece” “Knife Talk” is a lesser version of another 21 Savage collab, “Sneakin’.”Īside from a lack of fat-trimming - the second half in particular outstays its welcome - there are some nice highs: “N 2 Deep,” for instance, is as adventurous as Drake has been in some time, its first half set over a gritty guitar that feels unintentionally reminiscent of “Jail” from “Donda,” followed by a standard but nevertheless satisfying beat switch to a back-and-forth with Future. It’s an album that feels like the work of a fan curating an enjoyable but ultimately unadventurous mix of Drake’s works from the last five years or so. Yet “Certified Lover Boy,” a long-awaited album that was delayed by more than a year, exists in the same vein: not as some refined, cohesive work, but an overlong dump of tracks that can be briefly exhilarating, quickly infectious and absent of any noticeable evolution or risk from someone who might credibly be considered the world’s biggest artist. Producer Mike Dean Drops 'Echoplex Live' Project Featuring Christine and the Queens' Rahim It’s also what makes his new album a confirmation of a rapper partially trapped in pop superstar stasis.Īndré 3000 Responds to Drake Leaking Unreleased Kanye West Collaboration: 'It's Unfortunate'ĭrake Breaks Apple Music and Spotify Records With 'Certified Lover Boy' It is this energy - one hyper-focused on maintaining his reign - that keeps him smiling. By most measures, he’s right: few artists have maintained a stranglehold on music or culture at large for as long as he has. “Far as the Drake era, man, we in the golden ages,” he raps later on that same “Bridle Path” track. Indeed, despite only a couple direct promotional efforts, the album will bully the charts - as you read this, a dozen tracks are likely climbing over one another like crabs in a bucket, reaching for slots atop every relevant ranking. Unlike West, whose trail of antics beefed up hype around the release of “Donda,” Drake projects contentment, sending out the message that his own new record will need no such theatrics.
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“Get that address to your driver, make it your destination / ‘Stead of just a post out of desperation,” he raps on “7am On Bridle Path,” easily the most instantly chattered-about track, firing shot after shot at his peer, sounding as unbothered as he looked on camera. On his just-released new album, “Certified Lover Boy,” Drake responds again to West having disseminated his address, this time putting it in words. Last month, in response to being doxxed by Kanye West, as their feud escalated while their respective album releases approached, Drake posted the most carefree possible video of himself - chuckling in a convertible, the Toronto night sky gliding behind him, a lover’s heart etched into his hairline, beaming and seemingly even tickled by the threat.